Associate Manager Shopper Marketing- Programming and Partnerships

Profile

u003cpu003eu003cstrongu003eCore Duties and Responsibilitiesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003ePartner with Sales u0026amp; Marketing functions, along with external agencies, to brief and develop 15 u0026ndash; 20 best in class display-gaining national programming across the portfoliou003c/liu003enu003cliu003eUnderstand and leverage key shopper data to build progressive and industry leading solutions for the post-COVID retail environmentu003c/liu003enu003cliu003eFoster relationships with Best in Class Partners for collaborative promotionsu003c/liu003enu003cliu003eLead shopper marketing agency communication in regards to national program planning and executionu003c/liu003enu003cliu003eLead and manage national tool strategy for all brands in portfolio to effectively build awareness, gain display, and drive velocity for our brands.u003c/liu003enu003cliu003eDevelop strategic coupon offer guidelines for each brandu003c/liu003enu003cliu003eDevelop strong relationships with Brand Managers and ensure constant communication of all program planning, development, and execution.u003c/liu003enu003cliu003eLead the communication with Sales on quarterly webinars and communicate clearly all program informationu003c/liu003enu003cliu003eEmbody a curiosity to be cutting edge in the ideation of in-store programming. Be forward thinking about what is new in the world of in-store marketing.u003c/liu003enu003cliu003eDevelop and deliver the necessary communication, training, selling techniques/stories, and sell sheets that will help Sales gain a full understanding u0026amp; alignment when executing programs for our brands.u003c/liu003enu003cliu003eConsistently track and evaluate Trade Investments to ensure highest return on investmentu003c/liu003enu003cliu003eOversee the management of the in-store POS order portal and inventory.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eQualified candidates will have: u003c/strongu003eu003c/pu003enu003culu003enu003cliu003e2-5 years of progressive experience in beverage sales and marketing in the CPG industry, preferably within the manufacturer or supplier side of beer/wine/sprits category (including an understanding of the three-tier system)u003c/liu003enu003cliu003eBachelors of Management/Business or relatedu003c/liu003enu003cliu003eStrong businesses acumen and management skills including regional or national program managementu003c/liu003enu003cliu003eProven experience meeting and exceeding aggressive sales goalsu003c/liu003enu003cliu003eAbility to craft meaningful marketing initiatives and sell those programs to external and internal stakeholdersu003c/liu003enu003cliu003eProven experience in project management, able to drive initiatives through to completionu003c/liu003enu003cliu003eStrong analytical skills (experience with IRI, Cognos, and QlikView a plus)u003c/liu003enu003cliu003eStrong organizational skills and attention to detailu003c/liu003enu003cliu003eStrong verbal and written communication skillsu003c/liu003enu003c/ulu003enu003cpu003eu003cspan style=u0022color: #ffcc00;u0022u003eu003cstrongu003eBRING FLAVOR TO LIFEu003c/strongu003eu003c/spanu003eu003c/pu003enu003cpu003eAre you interested in selling and marketing the brands of the fastest growing beer company in the US?u003c/pu003enu003cpu003eMark Anthony Brands, Inc. is a division of The Mark Anthony Group of Companies, one of North Americau0027s most diversified and successful private beverage companies focused on the beverage alcohol sector. Mark Anthony Brands, Inc. provides sales and marketing support in the US for The Mark Anthony Group of Companies including brands like the iconic White Clawu0026reg; Hard Seltzer, Mikeu0026rsquo;su0026reg; Hard Lemonade, Mikeu0026rsquo;su0026reg; Harderu0026reg; Lemonade, Cayman Jacku0026reg;, MXD, and T.G.I. Fridayu0026rsquo;s premium ready-to-serve cocktails brands.u003c/pu003enu003cpu003eAs the company grows, so does its inclusive and expressive culture. Sad people donu0026rsquo;t drink mikeu0026rsquo;s; nor do they sell it. With over 250 team members nationwide, and a Chicago-based headquarters, mikeu0026rsquo;s employees are bringing zest from east to west.u003c/pu003enu003cpu003eu003cemu003eu003cstrongu003eCompany Informationu003c/strongu003eu003c/emu003eu003c/pu003enu003cpu003eWe are a private, family owned business that cares for people and are proud to produce the best tasting products in the industry. In the United States, the Mark Anthony Group pioneered the flavored malt beverage category with the launch of mikeu0027s hard lemonade in 1999. Today, Mikeu0027s has achieved iconic brand status and is the category leader. We are a disruptive innovator and true high performer in the brewing industry.u003c/pu003enu003cpu003eThe Company is a unique blend of entrepreneurial determination and drive with advanced information systems and disciplined focus on creating and making better tasting products that consumers love to discover. Using our proprietary technology, we brew the purest malt base in the industry.u003c/pu003enu003cpu003eWe are grounded in our core values of Sense of Urgency, Authenticity, Simplicity, Humility, and Trust. These come to life everyday through our 5Cs, the 5 core behaviors necessary to be successful here: Communication, Collaboration, Commitment, Competence and Curiosity.u003c/pu003enu003cpu003eIf you are curious, collaborative, focused and thrive in a fast-paced environment and are looking for a long-term role with a company that is transforming the industry u0026ndash; while having some fun, we want you to consider joining our family!u003c/pu003enu003cpu003eWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.u003c/pu003enu003cpu003eWe are committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please reach out tou0026nbsp;****u0026nbsp;for assistance. u003cspan style=u0022color: #ffffff; background-color: #ffffff;u0022u003e#LI-AT1u003c/spanu003eu003c/pu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:d9fb1a77-3cfb-4c83-ad48-0dc346e5e331,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null},{JobBoardId:3c25ce43-ba3e-4ad2-b488-63ea88d1e65f,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null},{JobBoardId:8febf0ae-8776-428e-b625-2faa005b7fc1,PublishedInternal:true,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:2022-05-09T15:08:05.785Z},{JobBoardId:038671a7-9651-4e9a-9c7b-65353309e549,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null},{JobBoardId:fad760fb-e157-4f59-b439-aa50b4082538,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null},{JobBoardId:e7ad5c57-56dc-488b-a839-ce549d6cf7c2,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null},{JobBoardId:4028c5c2-36d2-4c8f-960c-1af975796e38,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-09T15:08:05.785Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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