Senior Account Executive

Profile

Senior Account Executive
Reports To: Account Supervisor / Practice Area Leader
The senior account executive (SAE) is the day-to-day senior account contact for the client and the team. His/her primary responsibilities are to understand the scope and context of the integrated marketing and PR program; to implement the program with junior members of the staff; drive monthly reporting for all campaigns; and, drive activities to successful completion. The SAE also holds a higher level media/blogger relationships and a proven track record of successful media and social media campaigns. The SAE clearly understands and articulates what opportunities each integrated marketing channel brings to the client challenge and works with his/her team to execute against the program’s deliverables. A successful SAE will have minimal guidance on day-to-day activities as he/she will be the senior leader on the account, supporting by the senior management team. The SAE comprehends social media and digital marketing initiatives and can successfully manage program execution and day-to-day implementation.
Essential Responsibilities/Duties:
Assist senior management in developing and implementing the monthly account planning and activities
Provide guidance to and be a mentor for the junior staff and interns
Identify and place the clients in targeted high-level media and blog opportunities
Act as the entry point in the agency to account management and will therefore begin to have fiscal responsibility over client service and account profitability under the guidance of a senior manager
May manage specific projects independently
Typically supports 2, or possibly 3 accounts, billing 125-135 hours a month to these clients within their dedicated practices and in some cases, additional practices if staffing needs arise
Demonstrates excellent judgment and ability to solve problems, delegating work appropriately across account teams
Possess strong writing and editing skills. Ability to write attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, agency and client blog posts and other integrated marketing materials
Ability to contribute to and develop public relations strategies, social media and marketing plans, and implement them with confidence
Drive smart, tactical execution of client programs
Establish strong relationships with knowledge of relevant media and blogs to generate awareness of client’s products, services, thought leadership, or activities
Establish successful, productive relationships with client contacts
In-depth understanding of social media tools and ability to implement social media programs
Understand what success means to each client, then deliver on those results
Supervise support team and interns
Ability to manage 3-4 accounts simultaneously
Manage billing process and play key role in budget development/ management
Add creative insight and problem-solving to all of the above on a consistent basis
Requirements:
BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
3 years of comparable agency experience
Excellent media skills with relevant media categories
Strong strategic and tactical social media skills
Excellent writer
Creative, strategic thinker
Strong initiative, leadership skills and work ethic
Strong attention to detail
Ability to work independently and multi-task in a team-oriented environment
Do you feel qualified for this position? Email a current resume and cover letter to  ****
More Details

Company info

Sign Up Now - SellingCrossing.com