MARKETING and SALES Manager

Profile

A marketing professional to manage activities in support of telecom-related products. You will develop and implement the strategic marketing plans, stay abreast of changes in the marketing environment to best serve the growth of our business, be responsible for all aspects of marketing, branding, sales, and promotions. You will also be responsible for overseeing other aspects of marketing such as web sites content, optimization, advertising, and maximizing the return of marketing investments.


We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication skills to successfully perform marketing activities.
PRIMARY RESPONSIBILITIES:
Data analysis and product cost
Sales and market/consumer research
Achieve monthly sales quota & customer acquisition/retention goals
Conduct online competitive research
Ensure web design and content meets brand and optimization engine requirements and standards
Develop new ideas, execute analysis/usability and update web content as needed
Lead ongoing management of marketing to support internal clients, track progress and outcomes
Plan, execute and track ad spending
Develop sales and marketing materials
Internal communications (monthly new client updates, sales incentive program, etc.)
Develop customer newsletter, including defining topics, writing articles, finding relevant research
Search Engine Optimization program/vendor management
Develop relevant keyword sets for advertising campaigns
Plan and analyze the most profitable mixture of paid/free media/inclusion expenditures
Keep up with competitor products and marketing
Create marketing materials; support the release of new products to telecom market
Support tradeshow and conference coordination
Direct Marketing (both print and online)
REQUIREMENTS:
2 years of professional experience in marketing and management environment
Background in SEO/SEM, previous search engine marketing experience preferred
Solid understanding of marketing best practices
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Excellent understanding of web design, usability and user centered content development
Excellent understanding of marketing concepts, online marketing practices, internet marketing process
Historical track record of achieving results in the online world is a must
Strong analytical and optimization skills with a focus on ROI
Strong collaboration, communication and influencing skills
Customer orientation is critical
Computer skills including proficiency with Microsoft Office, Word , Excel, PowerPoint
Adobe Illustrator/Photoshop, CRM, and CMS experience a plus
General understanding of HTML
Comfortable with technology and experience with online applications
Excellent writing and communication skills of the English language, demonstrated expertise in writing for the web
Strong work ethic and sense of ownership/accountability
Must be self-motivated, professional, team-oriented, and able to work in a sometimes stressful professional environment
We offer a competitive base salary commensurate with experience, benefits package, a bonus program, and an enthusiastic and rewarding business culture.


Friendly and professional working environment in Belmont, Cushing Square. Easy accessible by public transportation: right on the bus route, twenty minutes by bus from Harvard Square, five minutes by commuter rail from Porter Square, five minutes from Rt2/128.


E-mail us your resume with cover letter and your salary requirements.

Company info

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