Account Executive

Profile

(full-time)

The Account Executive (AE) plays a lead role on client accounts, managing day-to-day client activities, projects and teams at a tactical level and playing a critical role on development of client strategy with support from senior team members.

The AE has a strong understanding of media relations and a strong success rate of placing stories. They possess strong written and verbal communication and time management skills. They also have the ability to manage multiple projects at a tactical level. As they grow into a management role on accounts, AEs will inspire and cultivate junior team members and peers.

A successful AE will ensure client satisfaction and maintain efficiency and productivity on client accounts. They will work with minimal guidance on tactical activities and will be supervised and supported by senior team members and senior management on client strategy.

General Skills Required

Communicate effectively (written and verbal)

Work as a self-starter

Offer ideas and take initiative

Pay meticulous attention to detail

Be organized and efficient

Prioritize tasks and manage time in a consistent manner

Maintain a positive attitude and have a sense of humor

Demonstrate respect for coworkers

Work well on a small team

Display passion for social justice and advocacy causes

Core Responsibilities/Duties:

Management

Manage 2-3 accounts or act as key member of large accounts

Effectively manage account team members, including proper delegation of work

Provide guidance to and be a mentor for junior staff and interns

Manage multiple projects by anticipating challenges and ensuring adherence to deadlines

Media Relations

Manage media relations including creating and executing outreach plans, message development, management of events, media training of spokespersons and growth of contact network

Demonstrate creative thinking when developing pitches for clients and a keen understanding of the media landscape

Secure consistent and quality placements on a regular basis in top-tier print publications, in online news sources and on broadcast media

Establish strong relationships with relevant media to generate awareness of client’s products, services, thought leadership or activities

Develop effective press materials such as pitches, press releases, op-ed articles, or case studies media kits

Strategy

Create and support on development of public relations and communications plans that meet client objectives

Client Relations

Serve as a day-to-day client liaison and establish successful, productive relationships with client contacts

Provide client service support including attending meetings, meeting deadlines and troubleshooting issues

Develop weekly agendas, call recaps and media reports for client accounts

Social Media

Support on creation and implementation of social media campaigns for clients

Administrative

Assist senior team with new business research and development

Professional Development

Commit to continuous learning of PR tactics and strategy

Personal Health and Wellness

Commit to continuous personal health and wellness in order to maintain a level of professionalism and excellence in your work throughout the year

Avoid burnout by taking breaks and speaking to senior management about stress

Basic Candidate Qualifications

Bachelor’s degree from an accredited university

3 – 4 years’ experience in public relations, communications and/or a related field (nonprofits, advocacy/mission-driven organizations, political campaigning, PR agencies, etc.)

Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Excellent verbal and written communications skills

Experience with Cision and additional PR management tools

A strategic and tactical understanding of social media and social networking tools (Twitter, Instagram, Facebook, LinkedIn, Snapchat, etc.)

Email resume and cover letter to jobs@thetascgroup.com (include “Account Executive” in the subject line).

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Company info

TASC Group