Career Mission's Chief Executive Officer, A. Harrison Barnes, in a webinar discussed the importance of concentrating on your product – the product which defines you, your strength, and your uniqueness.

Your product is your image and your reputation rests upon it. Every company, every person and most schools have a particular product that is very strong, for which they are known. Companies and other organizations thrive on their ability to have a strong, defined product. Organizations and people lose sight of what their product is all the time. The idea of what your product is is something that is of profound significance to your career and life, and losing sight of your product is one of the greatest causes of failure.

Successful organizations become known for one specific thing, and for doing this one specific thing especially well. If an organization offers multiple products or provides the wrong product, they fail.  Everything is about supply and demand and you need to offer that which is most wanted and that which you specialize in and are popular for. For instance, if the Apple Company suddenly decided to go into the business of manufacturing All Terrain Vehicles, then it would most likely lose its core group of IPhone and MacBook customers. You need to keep your product in clear view at all times. There is nothing more important than the product you are offering. Never lose sight of what product you are offering, what your strength is, and what makes you unique.