Career Mission's Chief Executive Officer, A. Harrison Barnes, in a webinar explained how the ability to create demand can open the door to limitless possibilities.

According to Harrison, in the job market and in life, if we are not in demand we need to either (1) find the demand, or (2) create the demand for whatever it is that we offer. In order to have the job you want, or the life you want, you need to either find the demand or create a demand for what you are doing or selling.

The ability to create a demand where demand does not naturally exist is one of the strongest skills you can possess.  People who are consistently employed, businesses that are consistently successful, people who are consistently successful in everything they do all have the ability to constantly create a demand, even when one does not naturally exist. The ability to stimulate demand for something people may not even really need is a very advantageous skill.  It is one of the most important skills in marketing, and having the ability to do this can make or break your career in your chosen profession as well.

Going about looking for a job is no different than selling a product of some sort.  There are many cardinal errors that people often make when looking for a job, which are really no different than the errors that marketers make–and the greatest one is failing to create demand.

In the job market and in your life you either need to find the demand that already exists in the market, or create the demand.  Having the ability to create a demand where one might not ordinarily exist is an exceptionally valuable skill.  If you can create demand, you can open the door to limitless possibilities.