Head of Publisher Solutions Product Marketing - SSP

Profile

Head of Publisher Solutions, Product Marketing - SSP
at **MEMBERS ONLY**SIGN UP NOW***.
New York
Who are we and what do we do? 
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Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across
advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices.
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Group has been
recognized
on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
What’s the **MEMBERS ONLY**SIGN UP NOW***. family like?   
Consistently featured among the
“Great Places to Work”
since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities.
**MEMBERS ONLY**SIGN UP NOW***.ans
are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
About the role 
You will lead the global
Product Marketing
team for publisher solutions
, the business and product strategy arm of the GM for our supply
side products and offerings
. You will be working very closely with the leaders of all functions in the business: sales, business development, account management, regional market leaders, product management, engineering, and marketing.
You and your focused team will provide the business muscle to build our market proposition, find the market fit, own the business roadmap, have it converted into the product roadmap, own its execution, and build the collateral for the market functions to win new business, and lock in long-term partnerships by identifying solutions that truly meet the clients’ needs. You will be the bridge between the ecosystem and the product/tech teams execution.
Reporting to you will be a
team of 3 people
to assist in your core function
including
pre-sales
for
the collateral building.
Your t
eam
is
concentrated in Bangalore so some travel will be required, especially to
India
where the bulk
, but not all,
of our engineering unit sits.
What you will own: 
Create positioning and messaging for 
target personas that demonstrates
an understanding of their key business problems and pain points and articulate our value proposition
Deliver powerful sales content (including presentations, playbooks, customer evidence)
to generate
and support
field conversations and
drive
sales conversions
Understand the competitive space and create external and internal
documentation
that differentiate our solutions in the market
Work with sales and client services to understand their needs and deliver training and readiness that educates and inspires
Be the quarterback for launching products and solutions and ensure go-to-market plans
are executed in support of overall business goals.
Leverage market intelligence, product performance and growth data, customer insights and service measures to support product team leaders in developing long-term product strategies and agile roadmaps
Understand client needs, key metrics, and the competitive landscape through market research and data driven insights to continuously improve the client experience and make recommendations for next horizon business opportunities
Prepare business case analysis for investments in product/functionality and act as a senior advisor to business and executive leaders
Partner with product development and experience teams
to design and execute strategic product roadmaps aligned to organizational goals and priorities
and to
monitor and enhance customer touchpoints and services experiences
across all product
s
Collaborate with client services, BD, sales, marketing and PR on customer experience excellence, positioning & messaging, packaging, promotions and artifact creation
Drive user research to validate and experiment messaging/use cases to help alpha and beta product refinements
Collaborate with the marketing teams including field marketing, design and digital marketing to build comprehensive plans for content, research, demand generation, PR, brand design and product education, across all major markets. 
Monitor and
customize
engagement
on external facing UI and dashboards,
by leveraging content (in-product messages, notifications, email alerts), analytics (Google Analytics, MixPanel) and other communication tools (Service desk, Chatbots, etc).
Who you are:  
You are passionate
not only
about solving
problems,
but
about
getting to the heart of them
in order to solve the
best
way, not just
any
way. You have the drive and tenacity to get the job done, and to inspire your team members to do the same.
You have experience of working in an extremely fast-paced and fluid environment where ideas can be obsolete within 6 months or less. You are hands-on in solving
business
challenges and can prioritize ad hoc tactical asks alongside strategic inputs.
You will have the seniority and gravitas to represent
**MEMBERS ONLY**SIGN UP NOW***.
in the industry
alongside senior leaders of the
**MEMBERS ONLY**SIGN UP NOW***.
Marketing Cloud, including
market MDs, CTO, CPO
and the CEO when meeting with major global enterprises.
Required: 
10
-1
5
years of relevant
functional
experience
BA/BS degree in a relevant discipline, or equivalent experience. A
n MBA
degree is a plus
Experience in
product marketing,
business strategy
or
p
roduct
strategy
, ideally in a SaaS environment
Exceptional communication skills
Strong problem-solving and conceptual thinking skills
Ability to work cross-functionally across time zones, and in a team and/or matrixed environment
Ability to influence key stakeholders across regions
**MEMBERS ONLY**SIGN UP NOW***. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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