Associate Director Broker amp Community Engagement - CONVIVA South Texas

Profile

Description

Healthcare isn't just about health anymore. It's about caring for family, friends, finances, and personal life goals. It's about living life fully. Conviva is a wholly-owned subsidiary of Humana, Inc. that delivers senior-focused primary care in centers throughout the U.S. We strive to help people everywhere, including our team members, lead their best lives. We support our team members to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our team members fresh perspective, new insights, and exciting opportunities to enhance their careers. At Conviva, we're seeking innovative people who want to make positive changes in their lives, the lives of our patients, and the healthcare industry as a whole.

Responsibilities

At Conviva, we put the needs of seniors at the forefront of everything we do. Conviva's multidisciplinary team will go above and beyond to make our centers a leading health and wellness destination for seniors. The Associate Director, Broker & Community Engagement acts as part of the Conviva growth team committed to driving net membership growth. This role requires a solid understanding of sales, marketing and community outreach, both B2B and B2C.

The Associate Director, Broker & Community Engagement will have market oversight over the consumer and local broker sales channels. In this role, he or she will plan and execute marketing campaigns and be responsible for generating new patient enrollments through engagement with health plan brokers, the community and individual seniors. Our sales teams engage with prospective patients by leveraging strong, lasting relationships with community partners and brokers, hosting events that introduce our brand and special model of care, and supporting health and well-being activities in our primary care centers and virtually. The Broker & Community Engagement Manager will act as the point person for brokers - those owned by health plans, affiliated with health plans or operating independently.

The Associate Director, Broker & Community Engagement responsibilities include:


Acting as the local sales leader for the South Texas geographical market, sitting on the Market President's leadership team and serving as the liaison to corporate sales leadership to leverage national tools, capabilities and best practices

Developing, in collaboration with local market leadership, a market-level sales strategy and plan

Hiring and training representatives to support the Conviva brand and create a best-in-class consumer sales team

Motivating, developing and supporting consumer sales team within the market; performance management against sales targets at individual, clinic and market level

Development and oversight of market-level broker relationship strategy and plan; performance management against targets for the market

Developing tools and capabilities that can be deployed to support the community engagement team and broker relationships, including promotional programs, new categories of community partners and innovative lead development techniques

Procuring and managing partners that provide access to local community organizations (e.g. retailers, service organizations, food banks, etc.)

Optimization of CRM tool (Salesforce) for tracking broker relationships and consumer leads to support performance management, analytics and compensation programs

Strong collaboration with national growth, marketing, market operations, and analytics teams to develop growth strategies and drive overall market performance


Required Qualifications


(5 ) years' experience in sales leadership, including both consumer and B2B sales
Proven ability to develop strategy within matrixed organization and drive execution of plan
Strong performance orientation around sales goals and metrics
Process development expertise with demonstrated progressive experience
Ability to coach and develop associates formally and informally
Proven ability to understand specific consumers and communities in order to drive sales strategies for them
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Comprehensive knowledge of all Microsoft Office 365 applications
This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance with at least 100,000/300,000/100,000 limits
Ability to travel outside of home market 50%


Preferred Qualifications


Bilingual Spanish
Management of Salesforce System
Bachelor's degree
Managed Health Care experience focusing on our Medicare population


Additional Information

Scheduled Weekly Hours

40

Company info

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