Marketing Manager Nutrition

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Marketing Manager (Nutrition)
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Details
Posted:
22-Feb-22
Location:
Singapore, Central Singapore
Salary:
Open
Internal Number:
ABLAUS30969325ENUSEXTERNAL
Responsibilities:
Direct and control the marketing activities of the assigned product to achieve revenue, sales and profit targets.
Possess knowledge of the industry, products, business environment and best practices.
Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure their execution. 
Participate in annual budget Plan/ Update cycle for the products
Prepare budgets, reports and forecasts in a timely manner and ensure that resources are optimized.
Forecast product requirements, identify potential supply issues, and develop contingency plans.
Achieve forecast accuracy and NPI KPI targets.
Assess market viability of product portfolio, direct development of new products, new marketing techniques and promotional campaigns and discontinuation of existing unprofitable products.
Drive brand growth and align the marketing tactics to ensure maximum retention and conversion within Company's range of products. 
Direct the activities of the sales and marketing team to achieve short and long term business objectives, increased profit, and market share through analysis on market and competitors.
Develop, implement and update product training to sales force (ethical, CRM and trade teams including promoters) on an ongoing basis. 
Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
Review complaints and suggestions relating to assigned products.
Support Business Excellence recertification and sustain business excellence standards.
Effectively communicate with cross-functional teams, upwards and downwards.
Requirements:
Bachelor's Degree in Marketing / Business or related disciplines
Minimum 8 - 10 years related sales and marketing experience preferably in Nutrition/Pharma/Healthcare industry, with experience managing OTC products
Must be proficient in verbal and written communication
Must be driven and possess strong business acumen and interpersonal skills

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