Regional Manager Digital Sales

Profile

Nexstars Digital Division is seeking a Regional Manager, Digital Sales to be a strategic thought leader, problem solver, and activator to work collaboratively within the Local Digital Sales Strategy team and across the Nexstar station group. The goal will be to drive talent development, organizational processes, and digital sales within the regions. The Regional Manager will be a floating, travel role and will focus on markets where we have staffing shortages for Digital Sales Managers, or Integrated Digital Specialists to support local revenue growth and sales enablement.
The Regional Manager will possess a comprehensive knowledge of current digital marketing best practices, tools, products, and value proposition to align with local digital sales goals. They will work closely with station sales departments to drive adoption and engagement, coordinate with the Regional Directors and Rev Ops to align priorities, and support the digital strategy team on product rollouts and enterprise initiatives.
Key Responsibilities:
Revenue Generation
Travel to and fill in short-term as a DSM or IDS for specific markets that have talent or revenue gaps -- this will be a significant portion of the role and great opportunity to work in various environments
Assist stations with digital pre-sales support and digital media campaign planning - work with local AEs and clients to develop results-driven solutions across platforms
Coach and support local sellers with digital sales presentations and high-value sales calls in client-facing meetings
Provide multi-market sales pre-and post-sales support to coordinate deals across Nexstar markets
Execute digital campaign tactics and produce ongoing performance reports on campaigns
Identify new market opportunities leveraging internal data and research partners
Measure and report performance as needed for revenue forecasts, pipeline, and Nexstar tentpole projects
Talent Development & Training
Identify local training gaps and leverage team resources to directly support training and development at the station level or region
Support product or process rollouts locally - training DSMs, IDSs and sellers in coordination with the Regional Sales Directors and Training Director
Help recruit new DSM/IDS roles as positions open up
Onboard new DSMs and IDSs into the Nexstar culture, mentor their growth
Share best practices internally and externally, support case study creation
Work with markets to merge multiple reports into a cohesive story
Requirements & Relevant Skills:
5 years local digital media sales or account management experience, prior leadership experience a plus
Demonstrated track record of driving revenue and achieving goals
Promote a positive culture and develop superior relationships with stations and clients, gets along easily with all stakeholders
Deep understanding of local media landscape and current digital capabilities
Ability to translate and clearly communicate complex concepts to multiple stakeholders
Ability to meet deadlines, prioritize assignments and handle multiple tasks
Self-motivated, influential, problem-solving professional with the ability to manage up and down as needed to be effective
Exhibit creativity and enthusiasm for continued learning
Proficiency with technology; experience with Google Ad Manager, Google Analytics, social media and video platforms, attribution and reporting tools, Wide Orbit, Matrix, a plus
Flexibility and ability to travel frequently, valid drivers license
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Sales / Business Development
Management
Marketing
Arts / Entertainment / Media
Posted:
2022-03-01
Expires:
2022-03-31
**MEMBERS ONLY**SIGN UP NOW***.

Company info

Sign Up Now - SellingCrossing.com