Area Director of Sales CCRC Facilities

Profile

**Job ID**
2022-159322
**JOB OVERVIEW**
**_Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing whats right for the resident. For me, thats a big breath of fresh air._**
**_- Sunrise Leader_**
The Area Director of Sales (ADS) is responsible for sales & marketing support and analysis for multiple communities within a defined and designed close proximity to each other as well as providing direct sales leader, mentor, and support to community Directors of Sales. At times, this role will act in the capacity of a community Director of Sales (DOS) for when needed on a short-term basis, or when a a position is open within the designated communities.
The ADS will have a concentration on the overarching strategic priorities:
Lead the sales and marketing strategies at the designated communities by closely collaborating with Sales and community leadership
Use discretion and independent judgment to generate qualified leads and move-ins as a result of a direct external sales effort and co-marketing effort with Sunrise Senior Living communities
Target referrals from among the professional medical community, various community associations, and related providers
Positioning Sunrise Senior Living as the preferred provider and maintaining professional relationships in the community, developing, and implementing sales strategies, and achieving sales targets
Be a collaborative and strong presence at the communities to all team members, leading by example, and being a supportive role in the development of community leadership
Provide innovative, incomparable, outstanding and consistent care & services
Maximize profitability through revenue generation and expense control
In every facet of the role, the ADS will represent what it means to believe in and work within our Sunrise culture
Act in a manner which promotes our culture to be welcoming and inclusive to all team members
In markets without an Area Manager of Business Development (AMBD), the D will build and maintain professional relationships in the community, develop sales strategies, and achieve sales targets
Responsibilities include driving the selection and on-boarding process for the Directors of Sales (DOS), providing skills development to the DOS leader, providing sales management development to the Executive Directors (ED) and using external and internal data to assist the communities in creating and implementing effective sales and marketing strategies
**RESPONSIBILITIES & QUALIFICATIONS**
**Responsibilities:**
Sunrise Senior Living operates a number of different brands of communities for seniors. As a result, this roles area of responsibility may differ among the various brands and states. Despite the differences in responsibilities between the brands and states, the following includes, but is not limited to, a core set of duties common to this position.
**Essential** **Duties: People**
Abilitytoattract,hire,retainanddeveloptop talent
Understandsand applies the DOS profile and selection process; is instrumental in selecting and on- boarding DOS leaders
Workseffectivelywithin a matrix organization
Guidesthe communities in proactively building relationships with internal and external business partners such as but not limited to team members, residents, family members, major referral sources in the service
areaand vendors
Demonstratesanunderstandingofthe strategic importance of customer relationships; supports the communities in proactively building, maintaining, and leveraging key relationships to achieve sales objectives
Definesand develops key macro referral sources and maintains relationships with key area referral sources within their assigned area that have the ability to refer to multiple communities
Identifies,targets,and generates consistent and continuous referral stream from qualified referral sources because of an effective and systematic external business development strategy yielding both census and revenue growth
Coachescommunity teams to obtain a full understanding of customers needs, issues and expectations during the initial discovery period, and ensures they continue to validate and act on this information throughout the relationship
Proactivelyconfrontsand manages difficult Makes bold decisions with a sense of urgency
**Essential** **Duties: Product**
Possess a working understanding of day-to-day field community operations
Demonstratesunderstanding and applies knowledge of all Sunrise products and services including their individual features, and the benefits they bring to residents and family members
Knowledgeofcurrent and evolving state/provincial laws and regulations which impact Sunrises move-in and move-out criteria
Demonstratesunderstandingofthe overall senior care market and Sunrises unique niche in that market
ReinforcessalesinitiativesascommunicatedbytheVice President of Sales and Marketing
Providesmarketingleadershipforquarterly/ semi-annual marketing plan
Conductscomprehensivesalesreviews/site visits with communities in the region
**Essential** **Duties: Profit**
Understands& champions the Sunrise sales process
Understands& leverages multiple revenue drivers
Overallknowledge of Profit & Loss (P&L) business management concepts
DrivesimplementationofExternalBusinessDevelopment(EBD) strategy as designed in conjunction with VP, Director of Operations, Executive Director and Director of Sales
Createswinningmarket strategies that address lead generation, external business development, pricing, and competitive analysis which result in increased occupancy and revenue
Understands & demonstrates the Sunrise business model & value proposition as a management services company with fiscal accountabilities to multiple owners & stockholders
Monitors and leverages business / financial intelligence reports for planning and strategic decision making
Applies Sunrise budgeting and capital expenditure policies and procedures
**Essential** **Duties: Training, Leadership and Team Member Development**
Overallsales management of the region, including but not limited to: talent selection, on-boarding, development and coaching of Directors of Sales and Executive Directors
Activelydevelopshighpotentialteam members competence and confidence so that they may assume greater role of responsibility or scope while limiting risk to the organization
Partnersinthe delivery and participation in Sunrise University Training and self-study programs during the required timeframe
Developsa working knowledge of State/Provincial regulations that impact move-in and move-out criteria, ensures compliance through supervising & coaching team members
Contributestotimelyperformance appraisals with meaningful conversations
Holdsteam accountable and corrects actions when necessary and documents
Keeps abreast of professional developments in the field by reading, attending conferences and training sessions
**Qualifications:**
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.
College degree preferred
Five to seven (5-7) years sales management experience (or related experience with Sunrise); healthcare industry preferred
Ability to build team relationships and a culture to be inclusive and respectful to all team members
Emerging analytical skills with the ability to link information to action and results
Proven ability to lead a team to meet targets
Excellent leadership skills
Experience setting sales goals
Ability to handle multiple priorities
Ability to delegate assignments to the appropriate individuals based on their skills, roles and interests
Possess written and verbal skills for effective communication and ability to facilitate group presentations
Competent in organizational, time mgmt. skills
Demonstrate good judgment, problem solving and decision-making skills
Proven ability to work without daily supervision in a home-office environment
Proficient in computer skills, Microsoft Office (Windows, Outlook, Excel) & Sunrise applications with the ability to learn new applications
As applicable, Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job
description, understand the key essential duties for safety & regulatory compliance
Able to travel in geographic area
Ability to work weekends, evenings, flexible hours, available for our customers at peak service delivery days and times
**Sunrise considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment with Sunrise are conditioned on completing and passing a background and drug test, participating in mandatory vaccine programs (e.g., Covid-19), participating in testing requirements (e.g. Covid-19, TB) and using designated PPE when required.**
Sunrise Senior Living offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. Some leadership roles are eligible to receive annual bonuses. All team members have the potential to receive spot bonuses and other incentive awards.
**ABOUT SUNRISE**
Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.
At Sunrise, you will
**Make a Difference Every Day**
We are passionate about our mission to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.
**Be Part of a Uniquely Supportive Community**
The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.
**Ignite Your Potential**
We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.
Apply today to learn why Sunrise Senior Living is a certified Great Place to Work __
**Location : Name** _Sunrise at East 56th_
**Type** _Full-Time_
**Location : Address** _139 East 56th Street_
**Location : City** _New York_
**Location : State/Province (Full Name)** _New York_
Sunrise Senior Living is an Equal Opportunity Employer.
Categories
Management
Sales / Business Development
Healthcare
Marketing
Business
Posted:
2022-02-25
Expires:
2022-03-27
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