Associate Director Commercial Engagement

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Responsible for identifying critical patient engagement opportunities across US commercial organization and pulling through Patient Hub Capabilities and best practices across Oncology portfolio to drive performance and deliver Patient Hub vision and objectives to establish and differentiate BMS leadership in specialty; Working closely with the Patient Hub Capabilities Lead identify innovation opportunities within US Commercial organization, where Patient Hub can strategically advance aspects of its capabilities.

Key Responsibilities and Major Duties:


Builds and maintains subject matter expertise on BMS and external/industry patient engagement trends, conducts briefings for senior management and US teams brand teams as appropriate

Develops patient-facing strategy and tactical plans that triangulate BMS business imperatives and patients’ and caregivers’ unmet needs

Oversees the in-market (US ONLY) delivery of tactics

Identifies best practices and ensures that learnings are integrated across Oncology and Specialty portfolios

Drives best practices for patient CRM architecture and pull through to ensure superior patient experience across US patient brand efforts

Develops measurement plans for patient tactics.

Enable consistent and appropriate application of Patient Hub capabilities across Oncology and Specialty portfolios, including the following:





Selection and management of patient marketing agencies / vendors (as appropriate)

Knowledge sharing and skills training around direct marketing capabilities


(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Requirements:


BA degree or equivalent is required; MBA is preferred

7 years of pharmaceutical marketing experience, including 5 years focusing on patient strategy and/or channel operations. In-line brand consumer/patient marketing experience is highly preferred.


Competencies:


Proven ability to work independently with minimum supervision

Expertise in developing patient marketing / programs operations, patient support programs, patient CRM, etc. (as well as associated processes and training for each)

Proven expertise in translating insight into an integrated patient/patient centered campaign/tactic that delivers measurable business results

Proven track record of collaborating with other teams and delivering results on budget / on schedule

Deep expertise in understanding patient dynamics and regulation to drive efficiency and innovation in operational execution of patient capabilities

Experience with patient marketing programs / strategy and channel operations

Experience with new capability development, pilots, and integration preferred

Strong interpersonal and communication skills

Excellent planning, prioritization, management, and organizational skills

Excellent management skills, including experience selecting / directing agencies and vendors

Proven coaching and competency development skills (to foster sustainable patient marketing knowledge and talent)

Proficiency at demonstrating the Core BMS Behaviors


Travel Required:


Infrequent; 3-4 overnight absences/quarter


Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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