Sales Marketing Specialist

Profile

Effectv, the advertising sales division of **MEMBERS ONLY**SIGN UP NOW***. Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out ****
Job Summary

We're looking for a dynamic and forward-thinking marketer to help us develop our go-to-market narrative and resources, maximizing our advertising sales revenue. This individual will create one-to-many sales narratives and positioning across different lines of business (from Retail to National, and Automotive, and more) by partnering with Sales and other internal stakeholders. A key area of focus would include storytelling for key value propositions, as well as more specific areas like high value programming (e.g. sports, major seasonal tentpole programming, etc.). This individual would also partner with our Integrated Marketing Solutions team to create compelling narratives which highlight our offerings and resonate with clients. Day-to-day would require collaboration with partner departments for their insights, develop assets like presentations, one-sheets, emails, and more for the Sales and Sales Development teams. Implements assigned projects, as directed, and may assign tasks and provide leadership within our group's area of influence. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities


Responsible for creating and managing sales marketing programs across the organization, aligning prioritization with regional and enterprise sales development leaders and partner departments.

Drives results by developing sales materials (narratives, go-to-market positioning, collateral, decks) to secure new and incremental business across identified industry verticals, customer segmentation and personas.

Develops and distributes sales marketing narratives, high value programming and sports resources and integrated marketing solutions stories, targeted at specific market segments.

Assists in creating marketplace sales strategies for key stakeholders.

Works with Sales Development teams to execute and support centralized marketing programs and strategies that scale and benefit enterprise and regional teams.

Continually solicits and uses feedback to evaluate and adjusts sales and marketing strategies and narratives and plans to meet the changing customer landscape across enterprise and regional markets.

Works with Sales Development leaders across verticals and coordinates sales marketing narratives and resources with partner groups across marketing, research, product and brand

Coordinate with leaders and network partners to stay up to date on high value programming opportunities and positioning

Implements projects; assigns tasks and monitors project progression.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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