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Location
Charlotte, NC, United States
Posted on
Jun 22, 2022
Profile
Description
Humana's Primary Care Organization is one of the largest and fastest growing value-based and senior-focused primary care providers in the country, operating over 200 centers across eight states under two brands: CenterWell & Conviva. Operating as a payer-agnostic, wholly owned subsidiary of Humana, our centers put the unique needs of seniors at the center of everything we do. Our clinics offer a team-based care model, where our physicians lead a multi-disciplinary care team supporting patient's physical, emotional, and social wellness.
The Associate Director, Field Sales will be the local growth leader in the market and have oversight over the consumer and local broker sales channels. In this role, he or she will lead the development of growth plans for the market and lead a team of salespeople who generate new patient enrollments through B2B and B2C channels, including engagement with health plan brokers, the community and individual seniors. Our sales teams engage with prospective patients by leveraging strong, lasting relationships with community partners and brokers, hosting events that introduce our brand and special model of care, and supporting health and well-being activities in our primary care centers, the community and virtually. These teams cultivate and close leads generated through these activities to achieve market sales goals.
Responsibilities
The Associate Director, Field Sales responsibilities include:
Acting as the local sales leader for a geographical market developing, in collaboration with the local Market President, a market-level growth strategy and plan
Hiring and training consumer sales team members and broker relationship managers to create a best-in-class sales organization
Optimizing the performance of this sales organization to drive maximum patient panel growth for the market:
Motivating, developing and supporting the consumer-focused sales team within the market; managing performance against sales targets at individual, clinic and market level
Developing and overseeing the market-level broker relationship strategy and plan; managing performance of broker relationship managers against targets for the market
Building relationships with local community organizations (e.g. retailers, service organizations, food banks, etc.) to create partnerships that support lead generation
Generating new lead development programs and sources based on previous experiences and ideas gleaned from other markets
Optimizing use of the CRM tool (Salesforce) for tracking broker relationships and consumer leads to support performance management, analytics and compensation programs
Serving as the liaison to corporate sales, marketing and consumer analytics leadership to influence and leverage national tools, capabilities and best practices
Occasional evening and weekend work may be required as business needs dictate
Required Qualifications
Managed Health Care experience focusing on our Medicare population
5 years' experience in sales leadership, including both consumer and B2B sales
Strong performance orientation around sales goals and metrics
Ability to coach and develop associates formally and informally
Proven ability to understand specific consumers, B2B partners and communities in order to drive sales strategies for them
Proven ability to develop strategy within a matrixed organization and drive execution of a plan
Experience using a CRM tool to maximize sales outcomes and strategy
Preferred Qualifications
Bilingual Spanish
Management of Salesforce System
Understanding of value-based healthcare model
Bachelor's degree
Scheduled Weekly Hours
40
Company info
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