Mgr Sales Strategy and Planning

Profile

Summary:

This role is a key member of the cross-functional business unit (BU) teams developing and executing the national sales strategy and fiscal year plan for the assigned categories. The SPM reports to the Sr. Director, Sales Strategy & Planning. The Sales Strategy & Planning Manager will lead development of strategic and tactical elements of the BU’s business plans and 4Ps development, as well as managing the trade budgets monthly.

Additional assigned responsibilities include: analysis to track business progress, development of tactics to achieve category objectives, post-analysis of previous strategies/tactics/initiatives, collaboration with field sales to ensure brand aligned execution and goal attainment, development of communication materials to be used across the organization, and forecasting volume, trade funding and retail distribution growth.

Key interactions are with: Sr. SS&P Director, SS&P counterparts, Field Sales teams, Brand Teams, Business Unit GM, Demand and Supply Planning, Revenue Management, Finance and Category Development. Participation in customer presentations and interface are also key parts of this role.

Essential Duties and Responsibilities:


Forecasts and manages attainment of gross sales goal and trade/slotting budget of assigned categories, while collaborating with field sales to ensure brand aligned execution

Ensures tactical adherence to Category Business Plan and trade spending strategy/direction across all channels. Provides input to development of the category AOP

Develops 4Ps tactics aligned to category strategies

Monitors and tracks key performance indicators and 4Ps objectives

Post analysis/assess previous plans, strategies, tactics, and initiatives (4Ps) for assigned categories

Models scenarios to optimize trade spending tactics

Ensures Trade program effectiveness and efficiency is maximized and monitors trade spending

Leads and maintains sales goal and trade allocation process and program for assigned categories

Establishes and maintains the relationships with field sales to facilitate understanding and effective category/trade management at the customer level

Analyzes business through data mining (primarily through internal/proprietary systems) and close contact with field sales for additional intelligence

Develops effective internal and external communications, leveraging category, consumer and marketplace insights

Leads sales planning process for assigned category

Key partner during S&OP process, providing customer intelligence and insights, weekly collaboration participation on forecasting

Reviews and approves plans in forecasting system for assigned categories

Develops KPI goals by product level and tracks field performance

Oversees product allocation, if necessary

Provides key input to demand and financial forecasts

Manages ad-hoc category requests and projects as necessary

Model behaviors that support the Tyson Foods 5C’s leadership principles

Establishes, nurtures, and maintains productive working relationships with key external and internal stakeholders


Qualifications:


Education: Bachelor's degree required. MBA or equivalent work experience preferred.

Experience: 5 years of experience working with North American packaged goods categories preferred. Headquarter and field sales and/or branded marketing experience preferred.

Computer Skills: Highly developed skillset within Microsoft Excel and PowerPoint.

Communication Skills: Communication and interpersonal skills; ability to collaborate with sales organization and internal BU/Supply Chain partners.

Special Skills: Strong financial acumen, including in-depth financial analysis and resulting impact to business. Expert-level analytical ability using proprietary and syndicated data sources. Formal experience in sales planning and category analytics.

Travel: Some travel may be required

Supervisory: No direct reports.


Work Shift:

1ST SHIFT (United States of America)

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