Associate Director Multiple Sclerosis Marketing Can be located in Mo CA or NJ

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Responsible for marketing efforts for Multiple Sclerosis. The person in this position will lead the marketing strategy, ensure cross functional tactical implementation, and will be accountable for top line net revenues for MS. This position requires a thorough background in marketing, inclusive of developing and implementing financial based brand plans, along with successful implementation of promotional levers as defined by positive, benchmarked ROI metrics. It also requires a proven ability to influence senior colleagues and lead cross-functional teams across all segments of the business. (e.g. finance, PRC, sales)
Ideally MS or Neurology experience but the Client is open to Immunology or Autoimmune Markeitng experience as well. If you are on the fence please send the resume. I will be happy to discuss the position with you.
ESSENTIAL FUNCTIONS
Lead the MSmarketing strategy for while assisting with consumer strategy and the tactical plan for the FY16 planning period
Lead MS tactical implementation, consisting of a marketing budget of $15M
Assist with consumer planning and tactical implementation, inclusive of patient programs, direct-to-patient campaigns, etc.
Lead MS team members to develop, track, and assume accountability for key performance metrics
Manage A&P budget and expenses, ensuring that resources are utilized effectively efficiently and compliantly
Lead AOR relationship to ensure accountability of timelines. Ensure tactics and resources are applied creatively and efficiently
Lead KOL interactions and speaker program strategy and implementation
Lead and interact with legal, compliance, medical, PR, finance, and gov’t affairs teams to reinforce alignment and productivity toward MS objectives
Develop, implement, and measure marketing initiatives and use this data to inform budget planning for the next fiscal year
MINIMUM REQUIREMENTS:
Education:
Bachelor’s Degree required; Advanced Degree preferred.
Experience:
Minimum of 10 years of combined Sales and Marketing experience in the Healthcare industry MSExperience Preferred Immunology or Autoimmune.
Preferred Skills/Qualifications:
Proven track record of success evident through increasing roles of responsibility. Strong presence for interaction with Sr. Leadership in and outside the organization
If you would like to learn more please send your updated resume to us for discussion.

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