Television Account Executive

Profile

TELEVISION ACCOUNT EXECUTIVE
WAVY-TV10 and WVBT FOX43in the Norfolk, VA, market seeks a winning attitude and a desire to succeed.
Responsibilities include managing public agency business, new business generation, client relationship building, proposal preparation and presentation to a diverse customer base. The position requires excellent communication, customer service, and time management skills. The ideal candidate will be a people person who is responsible for developing large-scale new business clients and growing digital revenue! The ideal candidate should have a minimum 2 years of business-to-business sales experience. Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.
Principal Duties & Responsibilities
Identify, develop, and expand existing and new client relationships & key accounts.
Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.
Conduct research on target markets and trends and adjusts sales strategy accordingly.
Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, to meet requirements.
Develop short- and long-range plans for revenue growth.
Negotiate advertising rates, create oral & written presentations; generate packages.
Monitor accounts receivables.
Research, analyze and monitor competitive media for new leads.
Specialized Knowledge/Skills/Abilities
Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements. Strong MS Office skills including Word, Excel, and PowerPoint required.
Strong oral, problem solving, communications, writing, negotiation and presentation skills.
Must be well organized, display a professional demeanor, exude high energy, and show attention to detail.
Knowledge of Nielsen ratings is helpful.
To be considered for this job you must apply online at ****. No calls. Pre-employment background & DMV check.
********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstars portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstars community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit
****Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Sales / Business Development
Accounting
Customer Service
Marketing
Arts / Entertainment / Media
Posted:
2022-03-01
Expires:
2022-03-31
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