Location
Charleston, WV, United States
Posted on
Mar 01, 2022
Profile
The Digital Media Sales Account Executive
is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.
Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMBs grow successfully
Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
Establish, maintain and grow relationships with advertisers and agencies
Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
Consistently communicate with clients on all business activity
Complete knowledge of the market and competitive landscape
Utilize a consultative sales approach to develop strategic understanding of clients business and marketing needs
Meet and exceed performance management targets for account activity and revenue generation
Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills
BA or BS in Business, Marketing or Advertising preferred
5 years of digital media sales and marketing experience preferred
Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to sell through a consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/ broadcast industry
Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
Resourceful, self-motivated and a skillful multI-tasker\
Strategic foresight
Valid drivers license with an acceptable driving record
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Sales / Business Development
Marketing
Arts / Entertainment / Media
Posted:
2022-03-01
Expires:
2022-03-31
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