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Senior Retail Commercial Specialist Outlet
Location
Amsterdam, NOORD-HOLLAND, Netherlands, Netherlands
Posted on
Apr 14, 2021
Profile
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward – for good.
Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.
The Team
The European Retail Brick & Mortar team oversees the supply chain for the European stores (Full Price, Outlet, Concession, Franchise) for Tommy Hilfiger and Calvin Klein. The team drives merchandise planning strategies, builds ranges and collections, buys and produces collections for outlet and special capsules for full price, manages the product flow, in-season management and drives strategies to evolve an omni-channel consumer journey. Across both brands the teams scopes 530+ O&O stores more than 950M Euro net turnover, and 1.000+ Shop-in-shops delivering 140+ net turnover. The team environment is dynamic, open and respectful.
The Commercial team is responsible for driving the strategic plan to continue the evolution of an omni-channel consumer journey. Leading and defining the ideas and tools in collaboration with all key departments and stakeholders from Europe PVH to the markets. With the main focus on delivering a consumer engaging experience, from the start of their brand journey through digital & social media to our bricks & mortar stores. From online to offline, building brand awareness, brand loyalty and ultimately driving sales performance and increase all KPI’S.
The Position
In this role you will strategically be connected and collaborate with the European Outlet & OMNI Channel Team You will build and drive a strong partnership with the markets who are operationally responsible in delivering a brand consumer experience. As well as driving a brand presence in connection with the outlet centre landlords. Working alongside and aligning the consumer facing journey with the OMNI Channel Transformation, VM & Windows, Store Concept, Merchandising and Marketing teams.
Your main contribution is managing the Outlet consumer facing areas, aligning digital & store communication and driving visual strategies. Whilst creating strong partnership on field execution across the Outlet stores within PVH Europe brands TH & CK. In addition, you will partner closely with local country teams on driving consumer engagement, KPI’s, ultimately increasing sales per square meter results and brand loyalty. In parallel, you will also partner closely with centre landlords and various stakeholders on setting premium direction and deliver the following key objectives:
Key Responsibilities:
Drive and form strong partnerships to bridge all aspects of delivering an engaging brand consumer journey. Collaborating with OMNI Channel transformation, Marketing, Merchandising, Store Operations, Visual Merchandising and Planning team to support overall Outlet strategy.
Drive the alignment needs and delivering a red thread / 360 approach to a brand experience. Connecting stores to online, leveraging the key landlord brand homepage and social media platforms.
Omnichannel – drive enhancement of consumer awareness and experience within outlet stores, connect consumer digitally with bricks & mortar.
Drive and partner with field teams/markets on implementation of key projects, consumer incentives, store openings and trainings to boost the brand loyalty, consumer experience and sales results.
Influence the innovation within the Premium & Premium + Outlet doors, targeting a more inspirational and impactful brand environment with the customer top of mind.
Partner with the markets and other regional teams to leverage best practices and lead the region to drive all of PVH Outlet business objectives.
Influence a store environment focused on an experience, consumer interaction & engagement through staff, digital, social media, local connection and create a hub that consumers desire to visit.
The Ideal Candidate:
Minimum 5 years’ experience in a senior specialist or similar role
Excellent knowledge of the retail landscape & understanding of consumer needs
Creative, entrepreneurial mindset to evolve the 360 consumer experience
Creative & Commercial VM, Product & Marketing background within similar retail environment(s)
Proven track record of delivering results, people management & project management
Strong fashion affinity and knowledge/awareness of the retail industry
Excellent communication skills, command of English language (written & spoken)
Strong planning, organizational skills, ability to multi task
Ability to conceptualize ideas and bring them to realization, inspire others
Ability to manage and multi-task between projects and work streams
Ability to delegate and follow-up with a good sense of people judgment
Live the PVH values: Entrepreneurial mindset, Team mentality, Respect, Simplicity, Ownership and Youthful spirit.
University and/or role related degree for impact on interaction with various cultures
Good knowledge of MS office, Adobe Creative Suite.
What You Can Expect from Us:
A company culture that fosters development, offering training and learning opportunities through our very own PVH University
An international environment which respects diversity, equality, and individuality
A monthly Covid home- office budget
A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
A beautiful state-of-the-art Campus awaiting you upon our return to the office.
Please include a cover letter with your application. We would love to know why this is THE role for you!
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
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