Marketing and Sales Research Director

Profile

WHTM has an opening for an experienced Market & Sales Research Director based in the Harrisburg-Lancaster-York area of Central, Pennsylvania. The position will oversee audience measurements for both the broadcast and digital platforms.
Job Responsibilities:
Overseeing, analyzing and maintaining all research information and functions from Comscore, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
Create compelling presentations that reinforce the marketing power of all the stations' media platforms
Providing monthly ratings reports and analysis after publication of new data
Providing positioning pieces that help the sales process.
Prepare inventory and performance reports for sales managers within deadlines
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Manage local digital campaign operations
Communicate with corporate digital ad operations to maintain campaign effectiveness
Requirements & Skills
Bachelors Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Sales / Business Development
Marketing
Arts / Entertainment / Media
Posted:
2022-03-01
Expires:
2022-03-31
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