Director Product Marketing Sales Enablement - Remote

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director, Product Marketing Sales Enablement - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAnywhere is a global franchisor of some of the most recognized brands in the real estate industry. Our Franchise Group delivers value to agents and brokers through powerful marketing, sales support systems, training, mentorship, and tools u0026amp; technology that help to fuel their success in a competitive real estate environment.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eu003ca href=****target=_blank\u003eAnywhere Real Estate Inc.u003c/au003eu0026nbsp;(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate u003ca href=****target=_blank\u003eBetter Homes and Gardens® Real Estateu003c/au003e, u003ca href=****target=_blank\u003eCentury 21®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker Commercial®u003c/au003e, u003ca href=****target=_blank\u003eCorcoran®u003c/au003e, u003ca href=****target=_blank\u003eERA®u003c/au003e, and u003ca href=****target=_blank\u003eSothebyu0027s International Realty®u003c/au003e - the Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.u0026nbsp; Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.u0026nbsp; With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAt Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eRecognized as one of the World’s Most Ethical Companies since 2011u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAnywhere has also been designated a Great Place to Work since 2019u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eNamed one of LinkedIn’s Top Companies in the US.u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eHonored by Forbes as on of the World’s Best Employers for Diversity and Top Female Friendly Companies.u003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu0026nbsp;u003c/pu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New Jersey ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Madison,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Anywhere Brands ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Compensation Range,AnswerValue:u003cdivu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003e$106,470 - $130,130;u0026nbsp;At Anywhere, actualu0026nbsp;compensation within that range will be dependent upon theu0026nbsp;individual’s skills, experience, and qualifications.u003c/spanu003eu003c/spanu003eu003c/divu003e,VerityZone:formtext57,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Exciting News,AnswerValue:We are excited to announce that Realogy is now Anywhere Real Estate Inc. It will take a few months for us to transition to our new brand. 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Reporting to the VP of Customer Experience, this individual will develop plans and materials to drive adoption and engagement in our Broker tools, products and services. This dynamic leader will build strategic Go to Market plans, develop and articulate program benefits as they ladder up to overall brand value propositions, and collaborate with our cross-functional team to successful deployment. Success is measured by the overall adoption and engagement across channels – including owned channels, field marketing and sales success teams. This skilled and thoughtful collaborative marketer has excellent communication skills, loves creative idea generation that aligns with strategic goals, and is passionate about the opportunity to drive both program engagement and brand retention.u003cbru003eThis is a highly collaborative role, where the candidate will:u003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eGrowth Marketing Team: Partner with insights, funnel management and marketing analytics partners to gain findings and supervise measurement frameworks to support the development of your marketing strategies.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBrand Creative: Partner with brand creative teams to craft materials in support of GTM plan to ensure we are driving a positive brand experience through every touchpoint. Materials include digital touchpoints, scripts, collateral and more.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eField Marketing Sales Teams: Partner closely with Field Marketing, Success and Sales teams in the deployment of go-to-market plans. Maintain an active dialog to provide training and coaching to teams, as well as a collaborative feedback loop from the field.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eKey responsibilities: u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eOwn the development and execution of innovative go-to-market strategies to drive deep awareness and high-intent engagement in Anywhere Brand’s programs, tools and servicesu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDevelop strategic go-to-market strategies for products, services and programs to be deployed across Anywhere Brands network of Brokers Agentsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eApply and frame end data, research and end user feedback in the creation of strategies and materialsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDrive product positioning and messaging, focusing on key differentiators and crucial benefits to the target audience while always laddering up to the core brand value propsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDevelop internal and external product communications, promotional documentation, and collateral, all focused on enabling accelerated adoption and engagementu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAct as internal subject matter expert for Anywhere Brands’ priority programs and offerings, anticipating key questions and points of clarity needed for successful promotionu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eContinually refresh and expand Anywhere Brands’ sales enablement materials, including but not limited to flyers, presentation templates, social media assets, FAQs, checklists, coverage maps, direct mail pieces, door hangers, and more.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eu003cbu003eYour background includes:u003c/bu003e u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eEducational background in Communications, Marketing, English, Business; or demonstrated successful work experience.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMore than 5 years of experience in frontline Product Marketing u0026amp; Sales Enablementu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eReal Estate / Prop-Tech experience greatly preferredu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong project management skills with the ability to multitask and prioritize multiple projects and deadlines in a fast-paced environmentu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExtensive customer interaction experience and customer success storytellingu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience working successfully with distributed team(s)u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDemonstrated ability leading cross-functional projects across a diverse group of teams and individualsu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdivu003eu003cbru003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e#LI-DS1u003cbru003e#LI-Remoteu003c/spanu003eu003c/spanu003eu003c/divu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:14685BR},jobLocation:{address:{addressCountry:USA,addressLocality:Madison,addressRegion:NJ,postalCode:7940,streetAddress:\,@type:PostalAddress},@type:Place},title:Director, Product Marketing Sales Enablement - Remote,@type:JobPosting,validThrough:2024-02-16T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false,ShowSimilarJobs:false,SkillsFields:null} capture-escaped-parsed-value=preloadResponse />

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