New Business Account Executive

Profile

Were looking for the advertising sales executive who wants unlimited earning potential. The ideal candidate will have the ability to take the market by storm. Responsible for growing KRON 4s advertiser list, developing new business revenue and growing KRONs market share through the sale of commercial television spots, specials and digital assets. Expected to develop and maintain a positive working relationship with clients and assigned/designated agencies through frequent contact in person or by telephone and to promote the station and sell available air time. Prepare sales presentations to sell commercial airtime utilizing available in-house ratings research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time.
The New Business Development Specialist is the Account Executive responsible for prospecting and securing qualified appointments with business owners with the goal of securing new business for the televisions stations and its digital products. This position is not entry level and requires that any candidates applying have had direct sales experience, training and considered proficient in growing clients businesses through knowledge of proven retail strategies. This position offers a competitive compensation plan and is a key position within the sales department.
Essential Duties And Responsibilities
This individual will possess proven sales skills and has the experience and understanding of the retail marketing side of small businesses. The candidate will be fearless in the pursuit of new business. This position will report to the Local Sales Management team and will be responsible for achieving aggressive revenue goals across all our platforms including our television station and digital platforms.
Implements strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community.
Makes sales calls on existing and prospective clients.
Maintains assigned accounts and develops new accounts.
Prepares and delivers sales presentations to clients.
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Provides clients with information regarding rates for advertising placement in all media.
Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
Works with clients and station personnel to develop advertisements.
Performs other duties as assigned.
Requirements & Skills
Bachelors degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one years experience in sales, preferably in the media field.
Valid drivers license with an acceptable driving record. Regional driving required.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with Microsoft Office with a focus on PowerPoint, Excel and Word.
Physical Demands & Work Environment
The New Business Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content, including 283,000 hours of original video content each year. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstars television assets also include NewsNation, Americas fastest-growing national news and entertainment cable network reaching 75 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property with over 120 million monthly unique users as of December 31, 2021. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit ****EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Categories
Sales / Business Development
Marketing
Arts / Entertainment / Media
Retail / Wholesale
Business
Posted:
2022-03-01
Expires:
2022-03-31
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