Sales Strategy Analyst - Automotive

Profile

Effectv, the advertising sales division of **MEMBERS ONLY**SIGN UP NOW***. Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out ****
Job Summary

Responsible for providing specific product or technical knowledge to help assigned sales team(s) advance the sale of advertising products and services within Tier 3 Automotive . Researches and penetrates new businesses with the goal of increasing sales volumes. Develops a sales strategy for successful category development using a solutions or strategic staffing methodology and approach. Develops relationship with automotive clients on a as needed basis to determine the best products, services and advertising solutions for the clients' needs and challenges. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities


Maintains and increases sales volumes from established accounts and prospects to acquire new accounts with the goal of increasing the bottom line.

Communicate key automotive trends and manufacturer updates to sales teams

Maintains a high-level insight of automotive products, terms, and technical knowledge and maintain information and understanding of competitive media products and offerings.

Communicates and manages OEM co-op opportunities and relationships, while educating sales teams on needed knowledge and awareness

Creates needed analytics and insights on automotive data within Region, including Tier 3 Automotive landscape, helping identify opportunities and risks to further explore and educate

Use Google Analytics for attribution and insights to both educate internally and externally on existing advertising campaigns

Uses expertise and resources to help Ad Sales Account Executives build strong advisory relationships with clients. Researches and identifies new business opportunities and participates in creating sales strategies.

Monitors competitive activity and market conditions, providing feedback and suggestions to management regarding new product addition and existing product deletion.

Firmly links company's products and solutions to the client's challenges and needs to increase the value of our customer relationships. Recommends products, services and advertising and marketing solutions to help clients attain their goals.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.


Employees at all levels are expected to:


Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.


Disclaimer:


This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Salary:

Pay Range: $62,754.03 - $94,131.04

**MEMBERS ONLY**SIGN UP NOW***. intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.

Company info

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