Position: Strategic amp Solution Marketing Director

Profile

Position: Strategic & Solution Marketing Director
Essential Responsibilities
Lead overall strategy and marketing activities with Ultrasound China Commercial Team.
Establish horizontal solution strategy for cross-segment KOL management, by working closely with segment, sales and application teams.
Ensure customer focus by working with region sales teams to drive a continuous dialogue with customers (online/offline) and ensure transparent and smooth channel for customer complaint and customer satisfaction data; Ensure the “voice of the customer” (VOC) is reflected in solution development and marketing strategy;
Partner closely with regional sales teams to ensure the leading of customer experience by identifying, understanding and responding to diversified customer needs, requests and urgent matters and inquires. Market benchmark on good customer engagement practice to leverage and implement into our existing practices to drive further growth.
Lead new market development initiatives by identifying new market opportunities, customer needs and opportunity assessments to help drive the new growth.
Lead the building and maintenance of strong partnership with industry partner companies.
Lead field marketing and digital marketing initiatives.
Lead a marketing and solution team to compel and implement market communications plan development and ensure team alignment in execution of the plans during the entire solution offering life cycle, i.e. pre-launch; launch; post-launch.
Own the development of overall marketing strategy of these offerings with clear value propositions
Liaise with Central marketing and solution teams to report and seek alignment on GEHC China horizontal marketing initiatives collaboration and support.
Ensure compliance with quality systems and regulatory requirements
Qualifications/Requirements
Bachelor’s Degree in Marketing, Business Administration or engineering
Minimum 12 years of experience in sales or marketing
Minimum 5 years of experience in a professional / commercial role that should include healthcare experience
Experience in high profile product or solution launch
Cross-functional leadership skills to influence stakeholders and shape/lead growth vision and marketing strategy
Team oriented – ability to motivate and work well with diverse and cross-functional teams
Strong analytical, financial, budget management and project management skills
Ability to lead and work effectively, set- and/or influence to set strategy and get things done within a matrix environment
Clear Thinker with strong decision making skills: takes proactive steps to generate results, uses data and other inputs to make decisions; owns decision, and takes accountability for work using strong organizational and analytical skills
Demonstrated oral and written communications skills
Hands-on attitude and willingness to consistently work flexible hours to accommodate needs of customers and global colleagues
Desired Characteristics
MBA or Master’s degree in Marketing, Business Administration or related field
Deep marketing expertise in market and customer insights, market opportunity analysis, product commercialization, branding, new product introduction process, life-cycle management, messaging and pricing
Healthcare product, -medical device, -technical acumen, Ultrasound product background is a plus
Experience in establishing new business models
Creative problem solver and solution developer when presented with competing business priorities
Demonstrated ability to deliver results while working on multiple projects simultaneously, balancing resources, timing, and quality of outcomes
Demonstrated ability to influence and negotiate internally and with customers
Collaborative Leader - exhibits willingness to engage other business partners within the organization, is innovative, creative with a solution-based approach to capture opportunities and remove barriers
Additional Information
Relocation Assistance Provided:
No

Company info

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