Director Sales - Northern Europe

Profile

We believe each moment in sports can change the plan, change the game and change lives. That’s why our mission is to build the world’s most powerful network of sports video and data to empower teams to make every moment count.
How? By hiring people around the world who want to help us support coaches, players, analysts, recruiters, teams, clubs and fans. Hudl customers use our products to capture video, analyze data, share highlights and a lot more. They stay ahead of the game with the latest technology and we help them achieve their goals.
Want to join us?
We are hiring an experienced Sales Director for the Elite Business Unit, to grow our leadership team in EMEA. This role will hold overall revenue responsibility for customers across our Northern Europe Macroregion, which comprises UKI, North East Europe, & Central Europe.
Ideally, you will come from an established leadership role, with a structured approach to B2B solution selling, & a track record of sustained success. Our business caters for professional elite sports teams globally & operates on SaaS methodologies & behaviours, so an expertise of this model is required.
In addition, this role will be responsible for critical decision-making across the leadership groups, accurate revenue forecasting & attainment, sales marketing campaigns, career development & coaching of the managers & reps on their teams. T
his role will have significant responsibility in driving long term strategy & will report directly to the VP of Global Elite Sales.
Hudl has a flexible location policy, we'll leave it up to you to choose where you want to work, as long as you are commutable to one of our offices in either London or Amsterdam when required. This role will require up to 40% travel time.
Management Responsibilities:
Direct responsibility for $20 million in ARR targets for your teams, with hyper-growth expected to continue in future years. Must drive change to meet goals of 30% ARR growth per year & be responsible for new business & overall customer success retention targets.
Immediate supervisor of 4 Regional Directors &/or Sales Managers & their teams.
Second level manager to approximately 25 people among Senior Account Executives, Account Executives, Senior Customer Success Managers, Customer Success Managers. As the Sales team continues to grow, the level of management may evolve & expand.
Education, Experience & Languages
Bachelor’s degree required. Post-graduate experience or MBA is preferred.
7 Years of both enterprise field SaaS & transactional sales management experience in multiple countries would be required for this role. Previous director-level experience & management of large teams (20 people) & ARR targets over $10M is desired.
Demonstrable expertise in enterprise sales methodologies like Challenger / MEDDIC.
Proven experience in selling full stack solutions combining software, hardware & services as one.
Proven experience leading teams to utilise multiple resources across the company on an enterprise deal by deal level to ensure the best output for the customer & the company e.g. Sales, Customer Success, Solutions Consultants, Strategists, Marketing, Legal, Implementation, Training/Education…
Fluency
in English & at least 1 additional European language is an advantage.
You Are
Experienced.
You have at least 7 years of international SaaS new business sales & customer success experience, selling SaaS to sports organisations or enterprise customers. 4 years of leadership track record managing other leaders, hiring & scaling sales teams. You have been constantly overachieving goals in a B2B SaaS environment.
Knowledgeable
. A high level of systems knowledge is required for success in this role. This person must be able to use Salesforce & Slack professionally, as well as he/she will need to navigate &/or learn using softwares like Looker, SalesLoft, Outreach, Chorus, Vimeo, Uberflip, Hubspot & any other similar systems used by the teams.
A Coach
. Effective coaching skills are imperative for a Sales Director. They must be an expert in actively listening & be comfortable in coaching their teams, Managers, Account Executives, & Customer Success Managers. Coaching will occur daily in this role, both online & in the field.
An Inspiration
. This person must be able to inspire theirs & the broader sales team on the goals of the department & company. He/she must create buy-in & cast the vision of the sales team. They must be able to help everyone see the ‘art of the possible’.
Creative
. This person must consistently add value by thinking outside the box to level-up the teams, increase growth rates or lower costs. Examples could be fine-tuning current processes, online campaigns, bundles, improving efficiencies across the team or finding new markets or methods to produce revenue.
A Critical Thinker.
This person needs to be able to
think quickly, clearly & rationally, using experience & data, whilst managing multiple initiatives to make logical decisions & come to actionable conclusions.
A High-Integrity Character
. The character & actions of this person must never be in question. Decisions must be made to benefit Hudl & the larger sales team with Hudl’s long-term vision & company values in mind.
A Natural Presenter
. Comfortable presenting & able to capture both small & large audiences across online or face to face sessions.
Acquainted
with
sports & Elite Football across Northern Europe.
You Will
Manage
multiple Sales Managers &/or Regional Directors & their teams in order to achieve ambitious revenue targets.
Direct
elite sales activities within the assigned regions, sports, vertical markets.
Oversee
revenue from multiple teams, address areas of growth & expansion in international markets & key verticals.
Review
KPIs, pacing & overall performance & provide actionable feedback to Managers, Account Executives & Customer Success Managers, including career development & coaching of direct & indirect reports.
Keep abreast of competition, competitive issues & products & help define the strategy to continue to overcome our competition.
Build
outbound sales strategies to meet aggressive revenue goals. Build policies in conjunction with other leaders e.g.
team structure, pricing/packaging structure, technology evaluation, expansion markets, etc.
Build a world class sales & customer success function & enable them to realise their full potential.
Disagree & Commit
- Decisions must be made that don’t always align with personal preferences. This person must be able to acknowledge these disagreements & state their position, but ultimately buy-in & commit to the final decision.
Drive Accountability
- This person must be able to hold their direct reports, outside stakeholders & themselves accountable to a high performance level & make appropriate adjustments when those expectations are not met.
Be Respectfully blunt
- Providing impactful feedback is not a switch that can be flipped overnight. Direct feedback alone isn’t enough. The feedback must be actionable & constructive to produce a change in results.
Eliminate Roadblocks
- This person will be responsible for eliminating roadblocks that are preventing sales or decreasing efficiency across the team. Conflict resolution is not about finding a middle ground, but making decisive decisions to resolve conflict & move the team forward.
We Will
Celebrate work at Hudl retreats
. We like to gather our Hudlies from around the world to showcase achievements and strategize for the future.
Treat you like an adult
. We’re all about a healthy work-life balance. We’ll give you unlimited vacation time and have company-wide timeout days (no meetings allowed).
Provide career growth
. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
Supply you with tools for success
. We've invested in our office spaces, designing them with our employees in mind. You’ll have the enriching, flexible environment and powerful hardware you need to do your job well.
Support your mental health
. We care about our employees’ wellbeing. Our Employee Assistance Program and Employee Resource Groups have you covered.
Diversity at Hudl
Hudl is an equal opportunity employer. We understand the power of a diverse team, celebrate differences and promote inclusive and accessible environments.
To promote Hudlies being their authentic selves and give everyone opportunities for allyship, we offer employee resource groups. These employee-led groups are drawn together by common affinities, passions and life experiences:
Her Hudl
Hudl Black
Pride@Hudl
Mental Health Champions
Community Champions
We recognize there’s ongoing work to be done and track our efforts and commitments in
annual diversity reports
We also know
imposter syndrome
is real and the
confidence gap
can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.
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