B2B Marketing Manager Transportation Sectors

Profile

113792BR

Job Title:

B2B Marketing Manager – Transportation Sectors

No. of Positions:

1

Job Description:

Join a fast-paced, highly dynamic and commercially focused B2B (Business-to-Business) Lubricants Marketing Team, driving growth for Shell in the resilient B2B Sectors. Be prepared to be challenged and stretched, but developed significantly and have fun with a team who’s culture is very strong.

Develop & execute the overall Lubricants B2B Transportation Sector strategy across channels in North America, to enable Shell to deliver its B2B (Business-to-Business) accelerated growth aspirations. The focus sectors within B2B Transportation include Trucking Fleets, Rail & Waste.

Develop clear, concise sector strategies in the USA and Canada to drive growth in the respective sectors through marketing strategies and supporting initiatives and activities demonstrating the value of our brands, products, people and customer value propositions. Sector value propositions must show the ability to build revenue and increase profits for both Shell and the customer.

Participate in regular Sales Pipeline reviews with Sales Managers, Key Account Managers and Business Development Managers. Identify areas where Marketing can support improving overall Pipeline performance (generate qualified leads, cycle time, hit rate etc).

As product and pricing champion for the Transportation sectors, ensure Shell has the right product portfolio and pricing strategy (incl effective Cost of goods for products that are key to winning in the respective sectors. Analyze sales data to develop strategies to grow volumes of premium products and other lubricating products (greases, coolants, transmission fluids, etc.).

Keep a continuous focus on innovation, especially in the area of value-added services. Work closely with the Services Marketing Manager and Portfolio & Innovations Manager, to ensure we’re continuously innovating our customer offers.

Work closely with the Distributor Marketing team to ensure sector strategies and supporting programs are fit-for-purpose across channels.

Requires strong leadership and collaboration with various roles within North America Lubricants Marketing and Sales along with other groups including supply chain.

Work with internal stakeholders (eg, Sales, Marketing, Technical, Supply Chain) to lead the development of sector strategies and supporting value propositions, tools, programs. Communicate to sales organization so they are clear on their role, how to sell these offers, etc.

Lead the implementation, tracking, measuring of specific initiatives and activities designed to grow in these sectors. Develop communications for senior management on the progress of these sector strategies / major initiatives and recommend areas of improvement.

Work with the B2B Marketing Lead in the Distributor Marketing team to drive execution of the respective sector strategies in the Distributor channel.

Develop insights and recommendations for improving business sector performance through shared responsibility (along with Sales), including evaluation of the relevance and execution of customer value propositions, and benchmarking the product mix and price positioning.

Lead the development of the various initiatives and activities which will drive growth in the direct and indirect channels.

Participate in various Sales team meetings to discuss sector strategies, train Shel Sales on Shell’s various value propositions and programs and how to identify customer needs and develop winning offers.

Support training design initiatives for our internal sales and distributor sales staff.

Auto req ID:

113792BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles.

Extensive sales and/or marketing experience in B2B sectors with a track record of high performance (does not have to be lubricants related) is a must.

Bachelor’s degree is required.

Strong financial and analytical skills.

Proven track record of success in commercial business activities; sales or marketing.

Strong business analytical and problem-solving skills, commercial mindset.

Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities.

Strong project management skills required.

Strong capacity to work under pressure and with tight deadlines; solve problems with superior engagement skill.

City, State (if applicable):

Houston, TX

Company info

Shell .
Website : https://www.shell.com