Director CAR T Worldwide Marketing Liso-cel

Profile

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

In this role, you will lead the launch of liso-cel in d hronic lymphocytic leukemia (CLL). You will be acountable for strategy and full implementation of the worldwide launch of liso-cell. You will also support defining an early line strategy in second-line CLL in major markets and specific geographies where CLL treatment is relevant. You will be a core member/lead of the Worldwide Brand Team for the CLL program

Position Responsibilities:

Lead and fully implement the launch of liso-cel in third-line CLL indication through leadership and execution of live brand team/launch meetings (2-4 times per year)/country visits/ virtual meetings that facilitate best practice sharing, strategy updates, and launch of key global initiatives.

Own execution of critical global strategic planning elements, including defining market opportunities, developing materials for training of field facing functions and conduct TTT for CLL

Effective navigation in a matrix organization across functions and collaborate with key geographic partners to apply strategic insights into avenues for execution

Execute multi-channel marketing strategy - gathering and integrating country market insights and applying them in the market via external agencies for execution, as needed.

Own CLL competitive intelligence and benchmarking activities and key owned and earned media recommendations, and leading relevant application development.

Actively promote and incorporate innovative, best-in-class digital/online assets provided by franchise teams to drive ww liso-cel adoption in support of the CLL program.

Drive execution of global to local tactical plan including website, communicating, and maintaining consistent global strategy while meeting complex and diverse local regulations.

Required Skills/Knowledge/Experience:

BA/BS required

5 years industry experience with 5 years of marketing/equivalent experience

High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences.

Experience in operationalizing a strategic direction at the affiliate level

Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment

Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution

Preferred experience/understanding of hematology therapeutic area and impacting treatment trends within the space

Preferred Skills/Knowledge/Experience:

MBA/graduate degree preferred.

Demonstrated track record of increasing responsibility within sales and/or marketing with affiliates experience

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Company: Bristol-Myers Squibb

Req Number: R1527521_EN

Updated: 2020-07-15 00:00:00.000 UTC

Location: Summit,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com