Manager Product Marketing WorkMarket

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Manager, Product Marketing, WorkMarket an ADP Company

ADP is seeking a Manager, Product Marketing, to drive product marketing strategies and activities that support WorkMarket. The successful candidate will be an energetic, results-oriented professional with the right combination of product marketing experience, technical prowess, and content strategy to help build awareness, thought leadership, sales and adoption of WorkMarket.

WorkMarket is a freelance management system that helps companies onboard, verify, manage assignments and pay their independent contractors efficiently and compliantly.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our core values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

The Manager of Product Marketing will work closely with a cross-functional team across Product Management and Development, Business Unit Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of contractor management solutions. This person also plays a key role as an expert on our WorkMarket offerings and communicate them to various internal and external audiences.

RESPONSIBILITIES:

Manage strategic and tactical product marketing activities to drive awareness, sales and adoption of WorkMarket

Deliver positioning, differentiated messaging and buyer journey experiences that equip the sales team to win new business and expand client relationships

Build and execute a cohesive content strategy including articles, webinars, case studies, sales enablement materials, and newsletters

Work closely with the Director of Demand Generation to integrate product messaging into lead generation programs

Work with Public Relations and Analyst Relations teams on opportunities to spread WorkMarket and ADP's unique perspective on independent contracting

Own and update the WorkMarket self-guided demo as product evolves

Orchestrate and support go-to-market strategies for new product launches

Act as a link between Sales, Product Management, Marketing, and Customer Experience to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market

Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content

Anticipate market needs by understanding trends and regulatory issues

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QUALIFICATIONS REQUIRED:

Bachelor's degree required or equivalent

Minimum of 3-5 years in product marketing and related roles

Knowledge and experience in technology and Software as a Service (SaaS)

Experience in working with and empowering sales teams

Technology product messaging and launch experience with proven results

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

Knowledge and experience in Human Capital Management (HCM), staffing, recruiting and other related areas

Experience working with start-ups

PERSONAL TRAITS REQUIRED:

Ability solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking

Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view

Strong technical acumen and the ability to quickly ramp to become a trusted resource on a sophisticated product

Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment

Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner

Personal initiative, results-orientation and integrity

Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis

Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value

Comfortable with ambiguity

Ability to succeed within a matrix organizational design environment

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is - $68,700- $139,300 / Year

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

Company info

Automatic Data Processing, Inc.
Website : http://www.adp.com