Audience Knowledge
Become acquainted with your audience by conducting due diligence. Determine their wants and needs so that you can craft a message that speaks to their thoughts. Understanding their needs ensures the tenor of your message is congruent with what they want to hear. Use surveys and questionnaires if possible.
Rehearse
Nothing quells fear like familiarity. Never memorize, but know your content and your delivery. Having 80% ensures success.
Over-Preparation
Under-preparation is poor, yet over-preparation is the kiss of death. Know your content, yet refrain from repeating stilted words and phrases.
Difficult People
True, they exist; however, no audience wants you to fail. Be concerned with those who are attending to hear your message and desire information.
PowerPoint
Microsoft’s powerful product is meant to be a tool to enhance performance, not a performance replacement. Use PowerPoint only when necessary to exemplify required information.
Audience Engagement
Research with more than 3,000 individuals suggests that adults abhor show and tell and desire participation. Questions, exercises, skill practice, and other tools to engage your audience and offer them stimuli add to presentation success.
About the Author
Drew Stevens is a sales expert who can assist your organization with selling and servicing clients in less time. Drew is the author of six books including Split Second Leadership, Split Second Selling, and Split Second Customer Service. Drew has written more than 150 articles on selling and service and is frequently called by the media for his expertise. For more information contact Drew at 877-391-6821 or drew@gettingtothefinishline.com.
