Some important things to remember when creating the design of your website are that it should look professional and reputable, it should have content of value to your customers, it should be easy to use, it should utilize search engine optimization, and it should have secure online payment options. These characteristics will ensure that your website gets traffic and offers you the highest chances of success.
In addition, it's very important that you have a clear image of your company's website and what you want to gain from the site. There are many things your website can be used for, including promoting your company, selling your product, informing your customers, and educating the public on your service. Once you have decided specifically what you want your website to do, you will be able to create a site that accomplishes that goal and, thus, gets you the results you want.
Also, you need to motivate the person viewing your website to take action. Websites are meant to be clicked through and viewed easily and leisurely. In order for your customers to want to do this, though, you need to organize and display the information and products on your site in a pleasant and structured way. On each page, make it clear and obvious what you would like the viewer to do. If you want him or her to click to the next page, make a button that says "To Continue Reading, Click Here." If you want him or her to download a PDF brochure, make the text clear and easy to understand.
You will also need to know and understand your target market in order to build a successful website. According to Stephanie Frank, founder of the Balanced Wealth Network, in an article on About.com, there are certain questions you should ask yourself when trying to figure out to whom you want to market your website:
- Are my customers male or female?
- What level of education do they have?
- What age group do they fall into?
- What are their hobbies? Interests?
- What do they read?
- Do they have children?
- What is their level of income?
- What are their biggest problems?
