Another thing you need to realize when working on increasing your level of customer connection is that people matter more than paper. What I mean by this is that you can research your customers, your target audience, and your demographic all you want. You can find out what their families are like, what their annual income is, and what they like and don't like. However, when it comes down to results, what matters most is what your customers are saying. If you think the best benefit of your product is the fact that it cleans carpet, but all of your customers love the fact that it makes their houses smell as fresh as a spring day, you might want to reevaluate your sales pitch.
If you really want to forge a lasting connection with your customers, you must also learn to utilize email. The best possible way to keep in contact with your customers and keep the doors of communication open these days is email. It is an excellent tool for making your customers feel valued. However, you must use it properly or it can also serve to drive your customers away.
For example, when you receive an email from a customer asking a question or even giving you or your product a compliment, make sure you respond in a timely manner. A good rule to use is to always respond within 24 hours. Not responding at all or waiting a couple weeks to respond will make the customer feel like they are a low priority for you.
In addition, be careful about what types of offers you send out via email and the frequency with which you send them out. If your customers are barraged with an onslaught of spam emails from you on a weekly basis, they will start to feel as though you see them as nothing more than a money-maker and not a person.
In addition, when you send emails to your customers, make sure to personalize them as much as possible. Everyone wants to believe that they are being contacted directly and specifically. No one wants to feel like they are just one in the crowd.
