Do you dream of becoming a master salesperson? If so, you may want to take advantage of a great opportunity to acquire sales skills from expert marketer Joe Newman. Newman, in association with the online sales-training program Ultimate Sales University, is now offering the PeopleFirst-Selling course. The free course presented in an interactive format will be offered as a set of six classes designed to help students shift their foci from products and services to customers in order to achieve success in their sales careers. Commenting on the keys to success in sales, Newman said that selling products is boring. "You don't sell products or services; you sell people," he added. This unconventional sales approach will be the main feature of the online sales-training course. The course is meant to help not only beginners in the field but also veteran salespeople who want to upgrade their skills. Students, if they wish, can take all six classes at once, or they can complete each part of the series indi vidually. After completing all six classes successfully, graduates will receive certificates.
Report reveals executives fail to read non-financial indicators
According to a survey conducted by Deloitte Touche Tohmatsu, a large percentage of senior executives and board members fail to understand their companies' non-financial performance indicators. The reason for this failure, they believe, is that they receive inadequate non-financial information. The report reveals that despite market pressure, only 29% of all surveyed executives believed they could satisfactorily monitor non-financial parameters. On the other hand, 87% of executives were content with their ability to keep track of financial information. Compared with the findings of the 2004 survey, those of the latest report indicate a positive shift in terms of executives' attitudes toward monitoring performance. The Deloitte report was developed in collaboration with the Economist Intelligence Unit.
Square One Organic Spirits reinforces sales team
Square One Organic Spirits, LLC, has appointed Kevin Wold as its national sales director. Wold is a veteran in the field of sales and marketing. Prior to joining Square One, he worked for Diageo, Niagara Water Company, and Catalina Marketing. Additionally, Square One has secured the expertise of Trellis Wine Group. Trellis will function as Square One's new national-account on-premise broker partner. The principals of Trellis, Mark Crisler and Mark Kerns, together have 30 years of experience in the wine industry. Square One Organic Spirits, LLC, established in 2006, is a female-owned-and-operated company that encourages work-life balance.
Kaseya creates marketing program for MSPs
Global software developer Kaseya has designed a new program to meet the sales and marketing needs of managed service providers. Kaseya has developed a coaching program for MSPs in collaboration with educational organizations Acumen Management Group and Technology Marketing Toolkit. The program aids MSPs with defining their service offerings and developing value propositions related to their sales of managed services. The program also assists them with strategies for switching break-fix customers to managed service plans. The program comprises a series of turnkey marketing techniques and materials, as well as online and classroom teaching and coaching sessions. The program includes a "Blueprint Series" aimed at guiding MSP executives with regard to marketing functions. The program contains step-by-step instructions for generating sales.
