New York-based Align Communications, Inc. has appointed Frank Sacco as Executive Vice President of Global Sales & Marketing. Previously working as Senior Vice President with Epok, Inc., Mr. Sacco brings with him nearly 15 years of experience in advanced sales and marketing. He has also served the global sales channels at top companies like AOL, Mercator Software, Mercury Interactive, Netscape, and SunGard Data Systems. At Align Communications, Mr. Sacco will be responsible for development and implementation of successful sales operations across the company. Align Communications, Inc. is a global IT solutions company with offices in New York, Chicago, London, and Princeton.
Universal Technical Institute announces Rick Crain as Senior Vice President of Marketing
Rick Crain has been appointed Senior Vice President of Marketing by NYSE-listed Universal Technical Institute Inc. Mr. Crain brings with him more than 25 years of management experience and has served broad channels of marketing, including consumer, small business, and enterprise markets. He earned his bachelor's degree in marketing from the University of Texas. Mr. Crain has worked with companies like GTE Service Corp. and Verizon Communications Inc. at high managerial positions. Universal Technical Institute (NYSE: UTI) is a provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle, and marine technicians.
Yahoo! to announce launch of new search marketing ranking model
Yahoo! Inc. (Nasdaq: YHOO) has announced the launch of its new search marketing ranking model, which will take place in the U.S. on Monday, February 5. This new ranking model will grade all Yahoo! search marketing ads by quality as well as by keyword bid price, which will translate into more meaningful searches for the users. Advertisers of Yahoo! also stand to gain as the company now expects a significant increase - both in customer leads and better prospects for distributors. This much-awaited system is expected to compete with rival companies like Google Inc.
Teri Yamashige enlists new marketing company Three A Marketing Group
Advertising executive Teri Yamashige has recently enlisted a new marketing company called the Three A Marketing Group. Ms. Yamashige carries with her 20 years of marketing and advertising experience. She has previously worked as the Chief Operating Officer and Vice President of account service at ADWorks. A member of the Board of Directors of the Hawaii Advertising Federation, Ms. Yamashige's client list includes AT&T Wireless Services, MasterCard, and Tyson Foods among others. She has also led CP Advertising, the advertising division of Communications Pacific, beginning from 2002.
Amtrak to reach out to more minority passengers
Railroad company Amtrak will strive to attract more African-American and Mexican-American passengers through an advertising campaign being developed by Atlanta-based agency IMAGES USA. At present, travel by rail is not very common in South and Central America and the agency hopes to address this issue. Market research has discovered that people are not identifying with the current Amtrak advertising - which mostly involves elements of design. The campaign has undergone a shift and will now revolve around families traveling by train, thus featuring more people on the advertisements.
Phil Cohen moves to ion interactive as National Sales Director
Online marketing firm, ion interactive, has appointed Phil Cohen as its National Sales Director. Mr. Cohen will head the post-click marketing sales initiative division. He will also lead the release of LiveBall, proprietary post-click management software for ion interactive. Mr. Cohen brings with him nearly 15 years of sales and management experience with focus on Internet/CRM and BDC related initiatives. Prior to this, he has also held the post of Director of E-Commerce/CRM and Business Development for Rick Case Automotive Group based in Ft. Lauderdale, FL.
